Every challenge & context is different. Every project needs its own approach.
Going rogue, bringing together whatever method will get us to the truth.
Our Consumer Centric Approach
Listening to your consumers in ways you have never thought possible.
Your brand today & into the future
Products, innovations, communications, ideas, apps, tastes, design
Your portfolio today and how to optimise it
Solidify your position vs. the competition
Consumer journey, motivations & jobs to be done by brands
In-store, events, activations, product, apps
Consumer journey, motivations & jobs to be done by brands
Unlock the root cause & how to solve it
The codes, signs, words symbols to deliver meaning
Experience the field first-hand & work to solve issues
Our Work
The NOW Project
Our ongoing in-house segmentation model. A living archive of real people, real lives, real shifts.
A foundation for any business to map South Africa. Ready to be overlayed onto any category to drive a deeper understanding of your consumer.
Built on our thousands of conversations and ongoing experience, our archetypes evolve as people do.
Used by some of the biggest brands like TFG or Johnson & Johnson.
Never starting from zero.
Always listening, watching, feeling the pulse.
We know South Africa like the back of our hands, built on thousands of insights.
What the report covers
- Demographic Profile
- Life Stage & Circumstances
- Critical Influences & Media
- Where to Find Them
- Big Life Tensions
- Critical Spaces For Brands To Play
- What Drives Decision Making
- Life Philosophy
A tool to map your brands and optimise your portfolio.
We work with your teams to tailor the segmentation to your business, brands and needs.