WW Food Innovation
Concept Testing & DevelopmentEmpathy MappingUser Experience
User Experience
Empathy Mapping
Concept Testing & Development
The Challenge
What’s up in the grocery space and the way people shop?
The Story
Shoppers want premium wrapped in authenticity. Real, sensory moments bringing alive the Woolies difference.
The Outcome
Our insights directly shaped the design, layout and service approach of Woolworths’ new store concept, helping them build a food experience that feels exciting, intuitive and unmistakably Woolies.