Coke Gen Z
Category AnalysisClient ImmersionProblem Solving
Category Analysis
Problem Solving
Client Immersion
The Challenge
What’s up with Gen Z, their behaviours and their ‘cool’ across markets?
The Story
Gen Z are are a generation creating their own path. Looking for brands who can bridge past, future and local culture all in a unique interesting way.
The Outcome
Empowered Coke to craft locally relevant strategies to speak to Gen Z in ways which resonate with them.