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Every problem is unique, we get to the core of the issue and build a custom approach in everything we do.

We are the connective tissue between consumer insights, business strategy, brand building, and so much more.

Our NOW Segmentation Tool is iteratively built from thousands of cross-category consumer insights, bringing to life our South Africa consumers from the heart out.

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Consumer led organisational growth.

Every problem is unique, we get to the core of the issue and build a custom approach in everything we do.

We are the connective tissue between consumer insights, business strategy, brand building, and so much more.

Our NOW Segmentation Tool is iteratively built from thousands of cross-category consumer insights, bringing to life our South Africa consumers from the heart out.

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