Ready-to-go insight tools
Our ready-to-use segmentation tools have been built using insights gleaned from thousands of cross-category conversations over 23 years.
Now Project
Pioneering Segmentation Toolkit of South African consumers, built from deep ethnography and thousands of cross-category interviews.
Trends
Tracking on-the-ground expressions of local and global trends for cross-segment consumers in South Africa.
Gen-Z
Bringing to life the mindsets, journeys and trends of the South African Gen-Z audiences.
