We are pioneers of ethnographic research in Africa, inspiring and designing cross-business growth
Our 24 years of experience across brands, categories and continents has informed our unique approach. Ideas are never viewed in isolation, we draw on all our knowledge to unlock the winning solutions.
Consumer led organisational growth.
We employ an iterative learning process to determine a clear direction.
Our field psychologists, anthropologists and strategists collaborate with brand teams & consumers to iteratively build solutions with you.
We tap into our consumers world via all the relevant channels
We spend time with consumers in their real world contexts (in person or via digital) to understand issues and build ideas from a 360º perspective.
Digital Immersion
- Recorded Video Conferences
- Recorded Video Calls
- Recorded Phone Calls
- Visual Diaries of Experiences Difficult to Access in Person
In Person
- In Home Interviews
- In Bars and Clubs
- At Point of Purchase
- Events & Activations
We cultivate a unique perspective on trends & change
CIA conducts thousands of conversations every year, meaning we have a constant finger on the pulse across people, cultures, regions & categories. We always bring our collective knowledge to any project we work on or problem we work to solve.
Covid-19: A time of rapid social upheaval
The new normality will be a hybridized version of past and present – and consumers are constantly replacing old habits with new rituals. We are always on the lookout for the new rituals that are forming to identify which will stick.
Cross-cultural and cross-regional learning
CIA has the skills to read a multiplicity of cultures and make sense of them fast. Our strong experience across Africa allows for us to cross reference experiences to build a global view.
Who we work with
Our cross-category experience means we get to know consumers from all angles:
